Why sales leadership? In every organisation, the sales team is the fuel that keeps the business growing and without a leader who understands their problems and motivates them to overcome, things can start going in the wrong direction. We believe sales leaders can have a multiplier effect. This means that investing in you sales managers is the best way to invest in your sales team, as they can be trained to create a great coaching culture, influence positively their teams and magnify their impact on the market.